The Hamburg-based hospitality agency is responsible for the strategic repositioning and activation of the Swiss hotel's brand along the entire guest journey.
Hamburg, September 10, 2026 – nova communications & design is undertaking the strategic repositioning and comprehensive brand development of the Hotel du Nord in Interlaken. This traditional Swiss hotel, located in the heart of the town, directly on the Höhematte, features 61 individually furnished rooms and suites. Due to its central location, the hotel primarily appeals to guests from the international market.
Against this backdrop, the goal is to give the Hotel du Nord a clear, independent position in Interlaken's internationally oriented hotel market. Based on what currently distinguishes the Hotel du Nord, nova is developing a future-proof brand identity that provides internal orientation, conveys a clear profile externally, offers a consistent experience for guests, and makes the hotel even more attractive to existing and new target groups throughout the year.
„A strong hotel brand begins with clear positioning. It captures the unique character of a hotel, creates relevance for guests, and strengthens its economic viability in a highly competitive market. For the Hotel du Nord, we are translating this core brand experience into a distinctive presence that makes the hotel a new experience both digitally and on-site,“ says Jeannine Postel-Köppinghoff, CEO of nova.
With the Hotel du Nord, nova expands its customer portfolio and brings its holistic approach to another hotel project.