{"id":38206,"date":"2026-09-10T08:00:00","date_gmt":"2026-09-10T06:00:00","guid":{"rendered":"https:\/\/www.laudinella.ch\/?p=38206"},"modified":"2026-09-09T12:50:46","modified_gmt":"2026-09-09T10:50:46","slug":"press-releases-nova-hotel-du-nord","status":"publish","type":"post","link":"https:\/\/www.laudinella.ch\/en\/pressemitteilungen-nova-hotel-du-nord\/","title":{"rendered":"nova wins Hotel du Nord in Interlaken for new brand development\u00a0"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>The Hamburg-based hospitality agency is responsible for the strategic repositioning and activation of the Swiss hotel&#039;s brand along the entire guest journey.<\/em>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hamburg, September 10, 2026 \u2013\u00a0<strong>nova communications &amp; design is undertaking the strategic repositioning and comprehensive brand development of the Hotel du Nord in Interlaken. This traditional Swiss hotel, located in the heart of the town, directly on the H\u00f6hematte, features 61 individually furnished rooms and suites. Due to its central location, the hotel primarily appeals to guests from the international market.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Against this backdrop, the goal is to give the Hotel du Nord a clear, independent position in Interlaken&#039;s internationally oriented hotel market. Based on what currently distinguishes the Hotel du Nord, nova is developing a future-proof brand identity that provides internal orientation, conveys a clear profile externally, offers a consistent experience for guests, and makes the hotel even more attractive to existing and new target groups throughout the year.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eA strong hotel brand begins with clear positioning. It captures the unique character of a hotel, creates relevance for guests, and strengthens its economic viability in a highly competitive market. For the Hotel du Nord, we are translating this core brand experience into a distinctive presence that makes the hotel a new experience both digitally and on-site,\u201c says Jeannine Postel-K\u00f6ppinghoff, CEO of nova.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the Hotel du Nord, nova expands its customer portfolio and brings its holistic approach to another hotel project.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"border-top-left-radius:136px;border-top-right-radius:136px;border-bottom-left-radius:136px;border-bottom-right-radius:136px\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-black-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.laudinella.ch\/wp-content\/uploads\/2026\/09\/pm-nova-hotel-du-nord-2026.pdf\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Die Hamburger Hospitality-Agentur verantwortet die strategische Neupositionierung und die Aktivierung der Marke\u00a0des\u00a0Schweizer Hotels\u00a0entlang der gesamten Guest Journey.\u00a0<\/p>\n<p>Hamburg, 10.\u00a0September\u00a02026\u00a0\u2013\u00a0nova\u00a0communications\u00a0&amp;\u00a0design\u00a0\u00fcbernimmt die strategische Neupositionierung und umfassende Markenentwicklung\u00a0des\u00a0Hotel\u00a0du Nord in Interlaken.\u00a0Das\u00a0Schweizer Traditionshaus, gelegen im Herzen der Stadt, direkt an der\u00a0H\u00f6hematte,\u00a0\u00a0verf\u00fcgt\u00a0\u00fcber 61\u00a0individuell ausgestattete Zimmer und Suiten. Aufgrund der zentralen Lage\u00a0spricht\u00a0das Hotel\u00a0vor allem G\u00e4ste aus dem [&#8230;]<\/p>\n","protected":false},"author":22,"featured_media":38207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466],"tags":[],"class_list":["post-38206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>nova\u00a0gewinnt Hotel du Nord in Interlaken\u00a0f\u00fcr neue Markenentwicklung\u00a0 - Laudinella Group St. Moritz<\/title>\n<meta name=\"description\" content=\"Die Hamburger Hospitality-Agentur verantwortet die strategische Neupositionierung und die Aktivierung der Marke des Schweizer Hotels entlang der gesamten Guest Journey.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"nova\u00a0gewinnt Hotel du Nord in Interlaken\u00a0f\u00fcr neue Markenentwicklung\u00a0 - Laudinella Group St. Moritz\" \/>\n<meta property=\"og:description\" content=\"Die Hamburger Hospitality-Agentur verantwortet die strategische Neupositionierung und die Aktivierung der Marke des Schweizer Hotels entlang der gesamten Guest Journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laudinella.ch\/en\/press-releases-nova-hotel-du-nord\/\" \/>\n<meta property=\"og:site_name\" content=\"Laudinella Group St. Moritz\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-10T06:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.laudinella.ch\/wp-content\/uploads\/2026\/09\/pm-nova-hotel-du-nord-interlaken.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Max Werner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"nova\u00a0gewinnt Hotel du Nord in Interlaken\u00a0f\u00fcr neue Markenentwicklung\u00a0 - 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