{"id":3415,"date":"2018-11-22T12:01:18","date_gmt":"2018-11-22T11:01:18","guid":{"rendered":"https:\/\/www.laudinella.ch\/?page_id=3415"},"modified":"2025-12-17T16:51:35","modified_gmt":"2025-12-17T15:51:35","slug":"story","status":"publish","type":"page","link":"https:\/\/www.laudinella.ch\/en\/laudinella-group\/geschichte\/","title":{"rendered":"History"},"content":{"rendered":"
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The Laudinella: Origin & History<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Lark, the songbird<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the fall of 1956, Hannes Reimann founded the Laudinella cooperative in order to acquire the Hotel Olympia Metropol in St. Moritz-Bad for the Singlager, which was popular at the time. No sooner said than done, so many shares were subscribed in no time at all that the members of the cooperative were able to acquire the hotel, renovate it and open it as Laudinella in June 1957.<\/p>\nThe singing also gave the hotel its name. Laudinella is Rhaeto-Romanic and means lark, the songbird. The Laudinella quickly developed into a popular holiday destination for families, those interested in culture, as well as winter and summer sports guests.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The next steps<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tSoon the Olympia Metropol was too small for Laudinella, and Hannes Reimann started another share certificate campaign to buy the Hotel Engadinerhof next door. This company also succeeded. The Olympia Metropol was dismantled, a new building was built, which was connected to the Engadinerhof, the dining room was converted into a concert hall, music room and a library were set up and the first self-service restaurant in St. Moritz was opened. The Laudinella made holidays in St. Moritz possible even for small budgets.<\/p>\nThe goals of the founder Hannes Reimann, to guarantee cultural events in St. Moritz and the operation of a hotel with a good price \/ performance ratio, have been successfully implemented to this day.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Code word Laudinella<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To celebrate the 50th anniversary of the Hotel Laudinella, author Richard Reich gave free rein to his storytelling prowess. From the real-life experiences that a hotel provides day and night, he crafted a series of stories. The novel, Codeword Laudinella, recounts the captivating founding story of the Laudinella during the time of the Singlager (a type of folk song camp). Together with the illustrations by Markus Roost, it is a beautiful book.<\/p>\n

It tells of lovers and disturbed people, of peculiar regulars and obscure hotel ghosts, of idiosyncratic staff such as a gnarled hotel cabinet maker, an overly imaginative chambermaid or a four-legged hotel king who prefers to hold court while lying down.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Richard Reich, born in 1961, worked for many years as a newspaper editor specializing in sports, culture, and society. Later, he founded and directed the Zurich Literature House. He regularly teaches writing workshops for people over 70 at the Hotel Laudinella. Since January 2015, he has been leading the JULL writing lab in Zurich for his "Schoolhouse Novel" project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Chronicle: 50 Years of the Cooperative<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the 50th birthday of the Laudinella Cooperative, the Laudinella Chronicle, written by Walter Sutter, was published 1956 - 2006. The history of the Cooperative and Hotel Laudinella, which Hannes Reimann published in his volume Laudinella, published in 1981, is presented in a chronologically clear way with a person and subject index - Praise of a seemingly insignificant idea began. Photos from then to the present make this chronicle clear and easy to read.<\/p>\n

Walter Sutter, born in 1928, studied electrical engineering and business administration at ETH Zurich and worked as an industrial engineer at Aluminiumwerke AG Rorschach, where he became a member of the management board in 1972. From 1970 to 2002, he served on the board of directors of Laudinella.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\tHannes Reimann<\/strong>
\nLaudinella: Praise of a Seemingly Insignificant Idea. Published by the Laudinella Cooperative, St. Moritz, 1981. Printed by Paul Gehring, Winterthur.\n<\/p>\nWalter Sutter<\/strong>
\nChronicle of 50 Years of the Laudinella Cooperative 1956 \u2013 2006 \u00a9 Laudinella Cooperative, St. Moritz Printed by Kein & Aber Verlag, Zurich, 2007\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Film: Cultural and hotel operations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An artistic snapshot of Laudinella's 50th birthday. The film tells of the liveliness and diversity as well as the personal, mostly hidden stories of a cultural and hotel business. Shot by Priska Ryffel and Simone Vogel in collaboration with documentary filmmaker Urs Frey. In front of and behind the scenes of the microcosm 'Laudinella', interviews with guests, members of the cooperative, artists-in-residence and employees were captured in order to illuminate the Laudinella from different perspectives.
\n27 min, 2007, color.<\/p>\nThe DVD is supplemented with a review of Laudinella 1966 from the archive of Swiss television. In the series Unter Uns, Laure Wyss reports on the 10th anniversary of the Engadiner Kantorei and the Laudinella, 39 min, 1966, b \/ w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Hotel Reine Victoria<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Hotel Reine Victoria in St. Moritz Bad, decorated in the neo-baroque style, was built in 1875 by Nicolaus Hartmann Sen., resp. Expanded in 1895 by the Zurich office of Chiodera & Tschudy, is an excellent example of the hotel boom in a time of rising tourism. With its figurative decorative paintings, it fits in with the stylistically and technically rich work of the Milanese artist Antonio De Grada (1858-1938).<\/p>\n

The figurative and floral decorative paintings are directly related to Zurich villas and Northern Italian sacred buildings. As early as the 1870s, the Engadin was both a point of reference and a place of work for the artist; not least because of his close friendship with his childhood friend Giovanni Segantini. (Art historian Dr. Marc Philip Seidel, Das Reine Victoria in St. Moritz - A showcase hotel in the style of historicism)<\/p>\n\nArticle on the building history of the hotel (from: Piz 51, magazine for the Engadin and the southern valleys of Graub\u00fcnden.)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBUILDING HISTORY<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/main>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Die Laudinella: Entstehung & Geschichte
\nLerche, der Singvogel
\nIm Herbst 1956 gr\u00fcndete Hannes Reimann die Genossenschaft Laudinella, um f\u00fcr die damals beliebten Singlager das Hotel Olympia Metropol in St. Moritz-Bad zu erwerben. Gesagt, getan, in Windeseile wurden so viele Anteilscheine gezeichnet, dass die Genossenschafter das Hotel erwerben, renovieren und im Juni 1957 […]<\/p>\n","protected":false},"author":22,"featured_media":16986,"parent":35806,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-3415","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGeschichte - Laudinella Group St. Moritz<\/title>\n<meta name=\"description\" content=\"ie Geschichte der Laudinella: 1956 gegr\u00fcndet, inspiriert vom Gesang, wurde das Hotel in St. Moritz zum offenen Ferien- und Kulturort f\u00fcr alle Budgets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.laudinella.ch\/en\/laudinella-group\/story\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geschichte \u2013 Laudinella Group\" \/>\n<meta property=\"og:description\" content=\"ie Geschichte der Laudinella: 1956 gegr\u00fcndet, inspiriert vom Gesang, wurde das Hotel in St. Moritz zum offenen Ferien- und Kulturort f\u00fcr alle Budgets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.laudinella.ch\/en\/laudinella-group\/story\/\" \/>\n<meta property=\"og:site_name\" content=\"Laudinella Group St. Moritz\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T15:51:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.laudinella.ch\/wp-content\/uploads\/2021\/11\/hotel_laudinella_aussen-winter-panorama.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Geschichte \u2013 Laudinella Group\" \/>\n<meta name=\"twitter:description\" content=\"ie Geschichte der Laudinella: 1956 gegr\u00fcndet, inspiriert vom Gesang, wurde das Hotel in St. Moritz zum offenen Ferien- und Kulturort f\u00fcr alle Budgets.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.laudinella.ch\/wp-content\/uploads\/2021\/11\/hotel_laudinella_aussen-winter-panorama.jpg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.laudinella.ch\\\/laudinella-group\\\/geschichte\\\/\",\"url\":\"https:\\\/\\\/www.laudinella.ch\\\/laudinella-group\\\/geschichte\\\/\",\"name\":\"Geschichte - 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